I was chatting with a couple of girlfriends over dinner last night and it struck me just how ridiculously difficult it was for all three of us to perform that most necessary of modern tasks - to 'sell ourselves'.
Now before you get carried away let me reassure you that I'm not talking about the oldest profession (although in my current state of poverty The Game has started to look a little more tempting than heretofore,) but rather selling oneself in the manner that recruitment consultants and personal tutors are always banging on about. The way that gets you jobs. Or promotions. The way that apparently everyone should be selling themselves all the time in order to get on in this world. After all, if you listen to careers advisory services or PR reps we should all be marketing ourselves at all times with the verve and deviousness of hardened advertising executives. But if you're anything like me, (or my two girlfriends,) you'll know it's not that bloody easy.